Alyce, an AI-powered platform that helps sales people, marketers and event planners give better corporate gifts, has today announced the close of an $11.5 million Series A funding. The round was led by Manifest, with participation from General Catalyst, Boston Seed Capital, Golden Ventures, Morningside and Victress Capital.
According to Alyce, $120 billion is spent each year (just in the United States) on corporate gifts, swag, etc. Unfortunately, the impact of these gifts isn’t usually worth the hassle. No matter how thoughtful or clever a gift is, each recipient is a unique individual with their own preferences and style. It’s nearly impossible for marketers and event planners to find a one-size-fits-all gift for their recipients.
Alyce, however, has a solution. The company asks the admin to upload a list of recipients. The platform then scours the internet for any publicly available information on each individual recipient, combing through their Instagram, Twitter, Facebook, LinkedIn, videos and podcasts in which they appear, etc.
Alyce then matches each individual recipient with their own personalized gift, as chosen from one of the company’s merchant partners. The platform sends out an invitation to that recipient to either accept the gift, exchange the gift for something